A flying bird can effectively symbolise liberty. Eagles, especially in flight, are often associated with freedom, security, safety, vibrancy, integrity and the ability to rise above constraints.
For 
, an eagle can convey a sense of liberation and the freedom to manage finances without restrictions, aligning well with the concept of financial freedom that the name suggests.
Tag line: Driven by Speed, Defined by Integrity, Focused on You.
Context
A strong brand helps consumers remember the product by making it easier for them to recall it when making purchasing decisions. Consistent use of brand elements contributes to this recognition.
Effective branding ensures that the product is top-of-mind when consumers think of a particular need or category thus increasing the likelihood of repeat purchases.
Details
Time Frame: May 24 – June 24
Role: Product Designer, Graphic Designer
Involvement: Brand Identity, Logo Design
