William Sarfo

Open to Remote & Relocation

Product Designer crafting brands that people remember.

10+ years turning complex problems into clean, scalable design solutions. Specialising in digital branding, product UX, and visual identity. Currently based in Accra, Ghana, available for global opportunities.

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LinkedIn Profile

Services

Digital Branding

Strategic visual identity that resonates across digital channels, including logos, systems, and guidelines.

Visual Design

Interfaces and visuals that balance beauty with purpose, including UI systems, brand assets, and layouts.

UX Research

User-centred discovery, usability testing, and insight synthesis that feeds better decisions.

Art Direction

End-to-end creative leadership for campaigns, product launches, and brand moments.

Works

360Pay

All-in-one payment gateway. Product design from concept to launch, mobile-first interface design for seamless everyday transactions.

Supercar Spectacle 2025

Art direction and photography for Ghana's largest luxury car show.. capturing speed, lifestyle and prestige.

2023 KIA Sportage

A perfect balance of style, performance and innovation.

Assured

Brand identity for a pension firm conveying trust, security and stability through considered visual language.

LibertéPay

Full visual identity and brand system for a fintech payments company transforming West Africa's digital payments ecosystem.

Gifted Oven

Gifted Oven is a bakery brand that specializes in cakes and pastries made with fresh ingredients, creativity and care.

About Me

Hi

I am

A product designer based in Accra, Ghana with over 10 years of experience building brands and digital products across fintech, FMCG, and tech. I currently lead design at Persol Systems Limited, while consulting independently.

I am actively seeking opportunities with tech teams where I can bring strategic design thinking, strong visual craft, and cross-functional collaboration skills.

Experience

Product Designer @ Persol Systems

Jan 2021 Present

Creative Head @ Nolmar Creative

May 2021 Present

Freelancer @ Will Technology

Feb 2015 Present

Product Designer @ LibertéPay

Apr 2024 Mar 2026

Education

IS/IT Governance Certificate University of Minnesota, USA

2022 2022

Foundations of User Experience (UX) Design Coursera, USA

2022 2023

BSc in Information Technology Bluecrest University College, GH

2016 2020

Skills

Figma

Photoshop

Webflow

Illustrator

WordPress

Years of
Experience

1 +

Projects
Completed